Tips for Getting in Real-Time Search Results

This article from Chris Crum on Webpronews just for sharing..


There are ways to take advantage of real-time search functionality without spamming. In fact, these ways really involve a number of principles that are already staples of social media and search engine marketing in general. Allow me to reiterate some tips I gave in a previous article for getting found in real-time searches.

Note: These I wrote these tips more based on Twitter search, they do not take into account any back-end algorithms Google may use in selecting the real-time results they display. However, the concepts behind them should still generally be relevant.

1. Use Keywords

This seems obvious, but use keywords in not only your content, but in your titles, and your updates. If you're writing an article, you have to consider what people are going to include in their updates if they share it on a social network, whether this be Facebook, Twitter, or anything else. More often than not, they are going to include the title. If the right keywords are in the title, then those keywords are also more likely to appear in any ensuing tweets, Facebook updates, etc. If someone searches for those keywords, they will be more likely to find your content in real-time search results as they are created. The same goes for your own Tweets/status updates. Even if you are not sharing an article, if you want your update to be found, use relevant keywords. Again, obvious, but true.

2. Talk About Timely Events

Mentioning events that are current can put you directly into the results for any searches having to do with that topic, provided the right keywords are in play. This is a method that could and (surely is) being exploited by spammers, but that doesn't mean you can't provide legitimate conversation and simply put yourself on more people's radars, without throwing links at them every time.

3. Have a Lot of Followers

If you have a lot of followers or friends on social networks, or even just readers of your blog, you are going to get more people sharing your content. The more people sharing your content, the more impressions of your content will be making their way into real time searches. There is no easy way to instantly get a bunch of legitimate readers/followers. It will take some promotion. Provide useful content that people will link to and it will spread virally. Provide clear ways for them to follow you (like links to Facebook pages and Twitter accounts on your blog).

4. Promote Conversation

Whether on your blog or on a social network, spark conversations. Talk about topics that people are interested in. This is tied to number 2. The more conversations you are involved with, the more retweets (and equivalents on other networks) you are likely to get. And again, this potentially means more impressions in real times search results.

5. Include Calls to Engagement

Use buttons for sharing your content on different social networks. If you have been into marketing through social media, there's a good chance you're already doing this, but it will also cater to sharing and possibly increased visibility in real-time search results.

Article source from : webpronews